August 19, 2026
Your AI Found an 'Insight.' It's Probably Wrong.
AI is great at finding an insight in your data. It's bad at finding the real one. Here's the failure mode that quietly ruins whole creative batches, and how to guardrail it.
The Growth Files
I've spent years buying traffic, building funnels, testing creative, and figuring out what makes businesses grow.
This is where I share what I've learned along the way. The wins, the expensive mistakes, the experiments, and the occasional unpopular opinion.
Marketing, business, AI, and everything in between.
July 15, 2026
Your Next Winning Angle Is Buried in Your Customer Data. AI Digs It Out.
The highest-leverage way to use AI in marketing isn't writing ads. It's mining customer data for the angle. Here's how to make AI find the ones you're missing.
June 17, 2026
How I Make 100+ Ads a Week Without Drowning in Slop
AI made high-volume creative easy. It also made slop easy. Here's how to produce 100+ ads a week that are actually worth testing, without drowning.
May 13, 2026
I Built an AI Creative Department. Not Another Pile of Prompts.
Most people bolt AI onto their marketing with a few prompts. I built it into the operation itself: a system of specialized agents that runs on a schedule.
April 15, 2026
Make the Ad Feel Like Content. Let the Copy Do the Selling.
The best cold-traffic creative doesn't look like an ad. Here's how native static images paired with long-form direct response scaled past $1M on Meta.
March 18, 2026
ROAS Is Lying to You. Here's the Test That Tells the Truth.
Platform ROAS tells you what Meta claims credit for, not what your ads actually caused. Here's the holdout test I used to prove more spend created real new revenue.
February 18, 2026
How I Moved Six Figures a Day to Cost Cap Without Breaking Scale
Cost cap gives you control over marginal spend, if it doesn't choke delivery first. Here's the staged playbook I used to move six figures a day to cost cap.
January 21, 2026
Stop Testing Button Colors. Fix the Leak Between the Ad and the Sale.
Most CRO advice has you testing button colors while your funnel leaks. Here's the order that actually moves revenue: message match first, cosmetics last.
November 2, 2023
The Power of Affinity: How Inclusive Creative Lifted Conversions 13%
A science-backed way to lift conversions without touching your copy, offer, or ads. How the Power of Affinity added 13% on a low-ticket funnel.
October 30, 2023
3 Common VSL Book-a-Call Funnel Mistakes (Part 2): All About the VSL
Three mistakes inside the VSL that quietly tank conversions: making it all about you, stripping out emotion, and ignoring a brutal play and engagement rate.
October 27, 2023
3 Common VSL Book-a-Call Funnel Mistakes (Part 1): Everything But the VSL
Three mistakes that have nothing to do with your VSL but wreck your cost per booked call: low-intent traffic, a busy landing page, and no retargeting.
May 16, 2022
37% Increase In Order Bump AOV Contribution After a Rewrite [Case Study]
How a copy rewrite let a client raise their order bump price from $27 to $37 (a 37% increase) while keeping conversion at a healthy 30%.
April 9, 2022
Secret Technique to Sell More (for Subscription Offers)
A one-minute technique that handled the price objection on a subscription offer and boosted sales. The cup-of-coffee method, explained.
March 29, 2022
Secret Formula to Grab Your Prospect by the Throat and Force Him to Read Your Ad
The 4 U's formula for writing headlines that stop your prospect cold. Unique, Useful, Ultra-specific, Urgent, with real examples and a scoring method.
March 26, 2022
3 Steps to Conduct World-Class Market Research
The exact 3-step process to know your market at an intimate level and craft messaging that resonates, even if you've never done research before.