Paid acquisition, creative, CRO, offers, and the economics and AI systems behind them. I've managed $100M+ in ad spend, owned $100K to $150K a day for a 9-figure brand, and built a 7-figure portfolio of my own.
I've owned paid acquisition at $100K to $150K a day for a 9-figure DTC brand, and I built my own 7-figure direct-response portfolio with my own money. So I don't guess. I've felt what actually works, and what quietly burns cash.
I work across the whole stack: paid acquisition, creative strategy, CRO, offers, positioning, unit economics, and incrementality. I came up through direct response and media buying, then grew into full growth ownership and leading teams.
I have a chemical engineering degree, which is a fancy way of saying I like systems and I trust math over opinions. These days I also build the AI systems that run a lot of this, and I share what I learn in The Growth Files and in rooms like Platinum Summit.
Most people own one lever. I own the whole system, and the way the pieces move each other.
Meta and multi-channel acquisition at real scale. Cost caps, CAC targets, budget architecture, and scaling that doesn't fall apart.
Find the angles and creative that actually scale, then build the testing system to keep finding more.
Fix the leaks between the ad and the sale. Message match, funnel logic, and offers, not button colors.
Pricing, offer architecture, upsells, and subscription to pull more profit from the same traffic.
MER, Meta holdouts, and geo-lift, so you scale on what your ads actually caused, not what a dashboard claims.
Contribution margin, forecasting, and the systems and teams that turn all of it into a repeatable machine.
Everyone's experimenting with AI. I built it into the creative operation itself.
A system of specialized agents that researches customers, analyzes winning ads, identifies new angles, and turns those insights into concepts, scripts, and creative variations at scale. Performance data feeds the next round of testing, with built-in checks to make sure the team is working from reliable numbers.
The goal isn't to replace creative people. It's to give them a better research engine, faster production cycles, and more informed decisions about what to make next.
A private library of teardowns from work I've done. The results are real, the client details are anonymized. Request access to read the full breakdowns.
In their words, with the original messages to back it up.
"We tripled the scale at about the same profitability. He's a true business partner."
He's far more than just a media buyer. He's a thoughtful growth strategist who understands the bigger picture.
Before we brought Youcef on board our ad account was pretty stagnant and we were consistently hovering around or just below breakeven point. [...] He restructured our campaigns and ramped up our creative testing.
If creative performance wasn't where it needed to be, I would ask for Youcef specifically.
Buying traffic, building funnels, and testing creative. The wins, the expensive mistakes, and the occasional unpopular opinion.
Whether you're a brand that wants help scaling, or a team looking for a senior growth operator, I'm open to the right conversations.
