"We tripled the scale at about the same profitability. In fact, it's more profitable now than it was before, even at three times the scale."
Hi there, my name is R. Michael Anderson, and I am a leadership expert. I have a funnel running that sells my book and helps leaders throughout the world, and I was running my ads on my own. And to be quite honest, I was just winging it. We were having some success, but it took a lot of my time. I didn't really know what I was doing. We were middling along. It was distracting me.
A copywriter I worked with recommended Youcef, and he is just amazing on so many levels. First of all, he's such a nice guy, and he's so patient. He's always on time. And let's just talk about his professionalism, because there's a lot of crazy people in the internet marketing world, and I really, really appreciate people that are going to show up like this is their profession, and he absolutely does that.
He's structured, he has a process, he explains everything to me. He made me feel really comfortable with it. Even in the sales process, he was never pushy. He was like, "Yeah, this is what I do. This is how I do it." Talked about some of his other clients, and he left it up to me. I ended up signing up with him, and I'm really glad that I did.
When he took it over, he obviously brought a wealth of experience that I could never do on my own. He set it up. He organized it. I know a little bit about Facebook ads, so I would keep an eye on what he's doing, more out of curiosity, and he totally revamped everything that I was doing. And once he did it, I saw all the mistakes and problems I was making. I think we tripled revenue. We tripled the scale at about the same profitability. In fact, it's more profitable, I believe, now than it was before, even at three times the scale.
Throughout the process, what's great about Youcef is he would always be suggesting new things, and not just with the media buying: with the funnel, with the offer, et cetera, because he knows not just media buying. He has a background in copywriting and funnels. So he's a true business partner. And what I love about him is I'd say, "Hey, should we try this?" And he'd be like, "Yeah, that sounds great." So it's not like only his ideas were good ideas. He was always open to trying new things.
He's one of those people where every time I had a call scheduled with him, I'd look forward to it, because he was just so engaging. He really knows his stuff. He really cares about what he does, and he is just a great business partner to have on your team.
Clients, managers, and the teams I've worked with, from my copywriting days to running growth for a 9-figure brand.
Brands are anonymized, the same way the case studies are.
What stands out about Youcef is that he's far more than just a media buyer. He's a thoughtful growth strategist who understands the bigger picture, brings clarity to complex situations, and approaches problems with a disciplined, solutions-focused mindset. [...] Youcef has played a key role across multiple major campaigns, managing millions in daily ad spend while bringing a calm, structured approach to performance marketing.
Before we brought Youcef on board our ad account was pretty stagnant and we were consistently hovering around or just below breakeven point. [...] When Youcef joined us, he restructured our campaigns and ramped up our creative testing so that we were able to hit our targets more consistently. [...] If you're looking for an extremely knowledgeable media buyer and a safe pair of hands to grow your ad account, I would recommend Youcef to anyone.
We worked closely together for several years at one of the worlds top ad agencies and he was a huge asset on accounts. If creative performance wasn't where it needed to be, I would ask for Youcef specifically, to come on board and help with the messaging strategy. He has an in-depth understanding of consumer psychology as well as the varied experience to know what works for each platform.
Youcef is a results-driven, hands-on growth manager with an exceptional strategic mind. In just three months, he has significantly transformed our funnel and performance, leading to unprecedented growth for our company. [...] He is an excellent communicator, articulating complex ideas with clarity and inspiring confidence in his team.
Youcef joined us in January 2024 and has been deeply involved in some of our most important and challenging growth initiatives. [...] [He] found great initial momentum with [a new product], and now it's a profitable SKU. [...] Much of this happened during periods where performance was declining and we were shorthanded [...], which is often the hardest time to be in the seat. More importantly, Youcef is a great person, and it has been my honor to work with him.
Media buyers, copywriters, designers, and leadership. Unfiltered, from the farewell thread.
You were a great teacher to me and thank you for pushing me to be a better version of myself!
Thank you for your guidance and for challenging me to grow in my role and not settle. I learned a lot from you.
Appreciate your leadership and deep thinking and clarity in all the projects we've worked on so far.
Your collaboration made launches and optimizations smoother, especially during those high-pressure periods when we were juggling so many pages and launch work. Really appreciate your patience whenever we came to you with questions.
Appreciate several breakthrough sprints and helping us scale our SKUs despite the bumpy ride.
Really learned a lot from you already in the short time that we've worked together.
Thanks for helping and guiding me a lot in the creative campaigns, I know it can get super hectic and fast.
Your vibes and work ethics is unparalleled, and I have absolute faith that you'll thrive in whatever you decide to do in the future!
Thank you for building and pushing things along through the various challenges and breakthroughs. Appreciate your steadfastness.
It was an honor to push alongside with you the past 2 years.
Education, info products, and book-a-call funnels. Unprompted, straight from Slack and Discord.
From two full camp sign-ups attributed directly to the ads, on a ¥3.7M camp.
A packed event room, "filled almost entirely with meta ads, so full credit to you."
Average order value after a year stuck at $30, plus a 28.1% checkout conversion rate.
Booked in a single day, at $50.45 per call. "HUGE WIN."
To "a noticeable impact on the media buying team. It makes me kick myself for not finding a senior media buyer like you sooner."
Before I owned growth, I wrote the words.
You've studied us and our market in remarkable detail and you've presented our offer in an engaging, persuasive way which highlights the emotional and logical benefits.
Your feedback and changes were stellar. Way above and beyond what I was expecting. I LOVE the updated sales page [...] You have a good eye for this.
He jumps on a task and gets it done, fast. But not just fast. He's good at it.
You have outdone yourself, the team LOVES the copy! I always am asked for revisions, you really did an awesome job.
I asked Youcef to help me structure and write several landing pages for a marketing agency. The work delivered is excellent and shows his relevance and experience. I highly recommend Youcef if you're looking for a partner with solid marketing skills.
Highly recommend Youcef Denideni, the guys knows marketing inside out... and writes copy that gets people moving.
Whether you're a brand that wants help scaling, or a team looking for a senior growth operator, I'm open to the right conversations.